Why Link Schemes Fail
This notion hits most people in their early stages of discovering how search engine algorithms work. Many people give in to temptation and test it out, and some have even built elaborate schemes that appear to work for a while.
But now the bad news. At Dejan SEO we have analysed large quantities of link data collected between 2005 and 2011 to observe the results of this approach… and the results are not pretty. Trying to artificially influence Google’s search algorithm via the manipulation of link graph and its signals, is doomed to failure in a fiery ball of penalties, wasted time and depleted funds.
Humans are inherently lazy. When we opt in for a link scheme, we are clearly after a shortcut. Unfortunately, these very shortcuts leave tangible footprints and common patterns that can be easily detected by an algorithm or through human review.
Let’s start at the beginning – content networks. Content networks are the bamboo of the web: Numerous, fast growing and consumed by Panda.
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TechCrunch Writer, Blogging on TechCrunch: ‘I’m Beginning to Feel Stupid for Still Being Here’
Alexia Tsotsis was a well-liked and popular tech blogger before she was at TechCrunch, back when she was at SF Weekly. She became even more well-liked and popular when Michael Arrington corralled her into going to TechCrunch, which was shortly before AOL bought the site out and promised Michael Arrington the full editorial autonomy to be as combative and belligerent with his new ownership as he had been with anyone with the past. Not long after, AOL chief content capo Arianna Huffington pushed Michael Arrington out to show him just how much autonomy the irascible feeding-hand-biting blogging mogul had. Because TechCrunch’s chief Kool-Aid mixer, Mr. Arrington, was out of the picture, some of the best TechCrunch writers on staff started quitting. Ms. Tsotsis has held out.
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- The AOL Shuffle (arnoldit.com)
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Google to pay Mozilla $300M yearly in new search deal
Google promised to pay Mozilla almost $300 million annually to keep its search engine as the default in Firefox, according to a report Thursday on AllThingsD, a blog operated by the publisher of the Wall Street Journal.
Google and Mozilla jointly announced Tuesday that they had struck a new deal to keep Google as Firefox’s default search engine, and on the browser’s home page.
At the same time, Mozilla said only that it had “negotiated a significant and mutually beneficial revenue agreement with Google” which would last at least three years. Mozilla and Google both declined to provide additional information about the new pact, citing confidentiality requirements.
Today, Kara Swisher, the co-executive editor of AllThingsD, said unnamed sources told her that under the agreement, Google will pay slightly less than $300 million per year to Mozilla .
Swisher also said that the price had been pushed upward by bidding from both Microsoft, which operates the Bing search site, and Yahoo.
Related articles
- Google Triples Their Firefox Pay To Keep Microsoft Away (jamessiminoff.com)
- Google to pay Mozilla almost $300 million per year in search deal to outdo Microsoft and Yahoo (slashgear.com)
- Google Is Paying Mozilla $300 Million A Year For Firefox Deal (GOOG, MSFT) (businessinsider.com)
- Did Microsoft Make Google Pay Triple Rate To Mozilla? (tech.slashdot.org)
- Why Google Continues to Fund Firefox (webmonkey.com)
- Report: Google to Pay Mozilla $300M Annually in Search Deal (pcworld.com)
- Google paying Mozilla $300m yearly to avoid Bing, Yahoo (electronista.com)
Ramin Hassanzadeh 